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Hallie Ford School of Graduate Studies
From left to right: Image of Tyler Whisnand by Inge Schoutsen; cover for 101 Things to do©
The MA in Critical Theory and Creative Research at the Pacific Northwest College of Art and the Ford Institute for Visual Education
Creative Director, Wieden+Kennedy
CT+CR Headquarters (Room 204)
Friday, March 8, 2013
talk: 11:00 a.m.-12:30 p.m.
q&a: 2:00 p.m.-4:00 p.m.
Tyler Whisnand is a creative director with Wieden+Kennedy in Portland, Oregon, tasked with developing comprehensive communication ideas for Levi Strauss & Company. He has worked in New York, Amsterdam, Hong Kong, and Treviso, and started out his career at Young & Rubicam New York. For the past three years, he has been a part of Levi’s campaigns and helped launch the new voice for the brand “Go Forth.” He was previously Creative Director for the Nike account, working on campaigns for Nike Livestrong, Nike Basketball, SPARQ Training, and the Nike Foundation’s The Girl Effect. Nike Livestrong has been recognized by numerous industry organizations for excellence in its integrated communications, involving a wide range of mediums including television, documentary, mobile and interactive in the form of the Nike Chalkbot. Whisnand has also served as a director of Wieden+Kennedy 12, the experimental communications school at Wieden+Kennedy; as a partner and creative director at KesselsKramer in Amsterdam, the Netherlands, where he worked with such clients as Diesel, the Hans Brinker Budget Hotel Amsterdam, Diageo, and the City of Amsterdam (for which he developed the marketing campaign and slogan “Iamsterdam”); and as a guest professor in the Design Masters Program at the Design Academy in Eindhoven, the Netherlands. He is a longtime contributor, editor, and writer for COLORS, a publication of Benetton in Italy. A short bibliography includes 2 Kilo of KesselsKramer, Terminals, All-American, In Almost Every Picture, Bad Food Gone Worse, and 101 Things to do©.