Continuing Education Blog

PNCA offers evening and weekend classes for adults and young people. For adults we offer courses in art, craft, and design, as well as professional development classes. For children we have Saturday classes during the school year and week-long camps during the summer. In addition to our regular teen classes, we also offer immersive summer Pre-College Studios. Our blog below gives you an idea of some of the goings on, and you can see our full course catalogue online here.


Design + Social Media

Williams

Digital communications strategies and their transformative impact on design and marketing practices continue to provide a key focus of our program for creative professionals. I am pleased that our workshops and courses have been taught by industry leaders and have also engaged voices from Portland’s most innovative agencies and studios. Jessica Williams, a Social Media Strategist at the NORTH Social Lab, visited a recent session of our Digital Marketing class as a guest presenter where she spoke about evidence-based, best practices for social media marketing. Jessica also shared with us her insights into the dynamics of the creative workforce.

What advice would you offer to someone embarking on a career in communication and marketing?
I would say to explore job titles from job sites, agency websites, and company websites to see what is out there besides the “typical” job titles you see and hear about throughout school. It is also possible to create your own job title. Take the skills and things that you love and find a way to best communicate that to your audience or future employers.

What do you see as special opportunities or characteristics of Portland’s creative industry?
Portland is unique in that it is a small big city. Portland offers many opportunities to mingle and learn from top influencers in the industry (and often for free). The start-up market is huge here too, giving creative people in all aspects of the industry to utilize their skills in many different ways, and with many different people.

What keeps you motivated and engaged?
Working in the digital and social sphere of the industry, things are changing and improving everyday. Learning, alongside of working, keeps me motivated to stay ahead of the curve, and captivates my attention even after the workday is done.


At the NORTH Social Lab, Jessica Williams provides thorough and specific analytics to develop content strategies and to increase engagement for clients’ social channels. You can reach Jessica at jwilliams [at] north [dot] com.

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